{"id":13783,"date":"2026-04-01T16:05:11","date_gmt":"2026-04-01T19:05:11","guid":{"rendered":"https:\/\/papelup.pt\/?post_type=casos-de-estudo&#038;p=13783"},"modified":"2026-04-03T09:44:35","modified_gmt":"2026-04-03T12:44:35","slug":"email_marketing_global","status":"publish","type":"casos-de-estudo","link":"https:\/\/papelup.pt\/en\/casos-de-estudo\/email_marketing_global\/","title":{"rendered":"Email Marketing &#8211; Global"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13783\" class=\"elementor elementor-13783\" data-elementor-post-type=\"casos-de-estudo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-400f0660 e-flex e-con-boxed rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"400f0660\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2716860 elementor-widget elementor-widget-image\" data-id=\"2716860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-1024x576.jpg\" class=\"attachment-large size-large wp-image-14000\" alt=\"QS international students\" srcset=\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-1024x576.jpg 1024w, https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-300x169.jpg 300w, https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-768x432.jpg 768w, https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-1536x864.jpg 1536w, https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students-18x10.jpg 18w, https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ab8df9 e-flex e-con-boxed rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7ab8df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b212c62 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"b212c62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa500cc elementor-widget elementor-widget-heading\" data-id=\"aa500cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing &#8211; Global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cae3e elementor-widget elementor-widget-heading\" data-id=\"c1cae3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec071b6 elementor-widget elementor-widget-text-editor\" data-id=\"ec071b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A\u00a0<strong>QS Quacquarelli Symonds<\/strong>\u00a0\u00e9 uma empresa global especializada no setor do ensino universit\u00e1rio, maiormente reconhecida pelos rankings internacionais de unviersidades, servi\u00e7os de\u00a0<em>analytics<\/em>\u00a0e<em>\u00a0insights<\/em>, apoio estrat\u00e9gico a universidades, e organiza\u00e7\u00e3o de eventos e confer\u00eancias para l\u00edderes, universidades, governos, empregadores e estudantes. A empresa atua \u00e0 escala internacional e combina dados, conhecimento setorial e solu\u00e7\u00f5es orientadas para\u00a0<em>Performance.<\/em>\u00a0e decis\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf998e elementor-widget elementor-widget-heading\" data-id=\"8cf998e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a2316 elementor-widget elementor-widget-text-editor\" data-id=\"12a2316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>PapelUP<\/strong> foi contratada em regime de <em>outsourcing<\/em> para desempenhar fun\u00e7\u00f5es de Gest\u00e3o de Email Marketing, repons\u00e1vel por toda a base de contactos B2C a nivel global. Entre as principais responsabilidades destaca-se o planeamento, gest\u00e3o e otimiza\u00e7\u00e3o de campanhas de email promocionais; cria\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o de automa\u00e7\u00f5es; gest\u00e3o e otimiza\u00e7\u00e3o do CRM; cria\u00e7\u00e3o e gest\u00e3o de formul\u00e1rios, cria\u00e7\u00e3o e gest\u00e3o de dashboards e relat\u00f3rios de desempenho; implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o do bot de intelig\u00eancia artificial; implementa\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o do sistema de tickets; entre outras fun\u00e7\u00f5es relacionadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eaf71f elementor-widget elementor-widget-heading\" data-id=\"2eaf71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5df2fa elementor-widget elementor-widget-text-editor\" data-id=\"f5df2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1050\" data-end=\"1428\">A gest\u00e3o de email marketing numa opera\u00e7\u00e3o internacional exigia uma abordagem capaz de equilibrar escala, relev\u00e2ncia local e efici\u00eancia. Era necess\u00e1rio coordenar campanhas para diferentes produtos e mercados, adaptar mensagens a p\u00fablicos distintos, acompanhar o desempenho de forma cont\u00ednua e otimizar os resultados sem comprometer a consist\u00eancia da comunica\u00e7\u00e3o nem a qualidade da execu\u00e7\u00e3o.<\/p><p data-start=\"1430\" data-end=\"1693\">Al\u00e9m disso, as diferen\u00e7as comportamentais, culturais e lingu\u00edsticas entre mercados tornavam o trabalho mais exigente, obrigando a uma gest\u00e3o cuidada de conte\u00fados, segmenta\u00e7\u00e3o, <em>timing<\/em> e desempenho, de forma a garantir maior relev\u00e2ncia e efic\u00e1cia em cada contexto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b6db1 elementor-widget elementor-widget-heading\" data-id=\"31b6db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb230b elementor-widget elementor-widget-text-editor\" data-id=\"7cb230b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1709\" data-end=\"1877\">A <strong>PapelUP<\/strong> assumiu a gest\u00e3o das iniciativas de email marketing e gest\u00e3o de CRM para os contactos B2C a nivel global, assegurando o planeamento, coordena\u00e7\u00e3o e otimiza\u00e7\u00e3o cont\u00ednua das campanhas de comunica\u00e7\u00e3o.<\/p>\n<p style=\"margin-bottom: 2px;\">O trabalho incluiu:<\/p>\n\n<ul style=\"margin-top: 0;\">\n \t<li data-section-id=\"1u6l8q5\" data-start=\"1900\" data-end=\"1989\">planeamento e calendariza\u00e7\u00e3o de campanhas de email para diferentes mercados da regi\u00e3o;<\/li>\n \t<li data-section-id=\"lbqh47\" data-start=\"1990\" data-end=\"2086\">cria\u00e7\u00e3o, revis\u00e3o e adapta\u00e7\u00e3o de conte\u00fados de email de acordo com o contexto de cada campanha;<\/li>\n \t<li data-section-id=\"1rrn5rm\" data-start=\"2087\" data-end=\"2143\">segmenta\u00e7\u00e3o de audi\u00eancias e gest\u00e3o de bases de dados;<\/li>\n \t<li data-section-id=\"gtd7kn\" data-start=\"2144\" data-end=\"2222\">coordena\u00e7\u00e3o do envio de campanhas promocionais, informativas e transacionais;<\/li>\n \t<li data-section-id=\"nrg0vl\" data-start=\"2223\" data-end=\"2335\">acompanhamento e otimiza\u00e7\u00e3o cont\u00ednua de m\u00e9tricas de desempenho;<\/li>\n \t<li data-section-id=\"btfm2y\" data-start=\"2336\" data-end=\"2400\">an\u00e1lise de resultados e produ\u00e7\u00e3o de relat\u00f3rios de desempenho;<\/li>\n \t<li data-section-id=\"7rc9gs\" data-start=\"2401\" data-end=\"2496\">identifica\u00e7\u00e3o de oportunidades de melhoria com base em dados e comportamento das audi\u00eancias;<\/li>\n<\/ul>\n<p data-start=\"2498\" data-end=\"2669\">Esta abordagem permitiu refor\u00e7ar a articula\u00e7\u00e3o entre estrat\u00e9gia, execu\u00e7\u00e3o e an\u00e1lise, melhorar a efic\u00e1cia das campanhas e apoiar decis\u00f5es mais informadas ao longo do tempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303aff5 elementor-widget elementor-widget-heading\" data-id=\"303aff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16faa0 elementor-widget elementor-widget-text-editor\" data-id=\"a16faa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2688\" data-end=\"2797\">O trabalho desenvolvido contribuiu para melhorias relevantes em v\u00e1rios indicadores de performance, incluindo:<\/p><ul data-start=\"2799\" data-end=\"3109\"><li data-section-id=\"1mgfoy6\" data-start=\"2799\" data-end=\"2848\"><strong data-start=\"2801\" data-end=\"2838\">+28% na taxa de abertura de email<\/strong> em 2023 e <strong>+17%<\/strong> em 2024;<\/li><li data-section-id=\"1boi864\" data-start=\"2849\" data-end=\"2932\"><strong data-start=\"2851\" data-end=\"2880\">+13% e +9% no desempenho<\/strong> de CTR e convers\u00f5es;<\/li><li data-section-id=\"3gbae3\" data-start=\"2933\" data-end=\"3005\">melhoria cont\u00ednua da performance de campanhas em diferentes mercados;<\/li><li data-section-id=\"euipp1\" data-start=\"3006\" data-end=\"3109\">apoio \u00e0 promo\u00e7\u00e3o de eventos com volumes de registo expressivos e taxas de participa\u00e7\u00e3o consistentes;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50eb1be elementor-widget elementor-widget-heading\" data-id=\"50eb1be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c7c7 elementor-widget elementor-widget-text-editor\" data-id=\"f46c7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2688\" data-end=\"2797\">Este projeto demonstra a capacidade da <strong>PapelUP<\/strong> para integrar equipas internacionais em regime de <em>outsourcing<\/em>, assumir responsabilidades de gest\u00e3o especializada em email marketing e contribuir para opera\u00e7\u00f5es mais eficazes, coordenadas e orientadas para resultados, desenvolvendo assim experi\u00eancia em marketing global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03e29b elementor-widget elementor-widget-heading\" data-id=\"a03e29b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Date<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0cd6e elementor-widget elementor-widget-text-editor\" data-id=\"fb0cd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De junho 2023 a julho de 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a2564 elementor-widget elementor-widget-text-editor\" data-id=\"21a2564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2651\" data-end=\"2777\"><strong data-start=\"3339\" data-end=\"3352\">Keywords:<\/strong><br data-start=\"3352\" data-end=\"3355\" \/>outsourcing de email marketing, email marketing global, gest\u00e3o de email marketing, CRM marketing, gest\u00e3o de CRM, automa\u00e7\u00e3o de marketing, campanhas de email, email marketing B2C, segmenta\u00e7\u00e3o de audi\u00eancias, otimiza\u00e7\u00e3o de campanhas, marketing internacional, marketing global, customer journey, performance em email marketing, dashboards de marketing, email automation, gest\u00e3o de base de dados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfad693 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bfad693\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ac6cb8 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"1ac6cb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7454e1a e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7454e1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded6907 elementor-widget elementor-widget-heading\" data-id=\"ded6907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre o Projeto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0933d e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7e0933d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b1ac15 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0b1ac15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da7db4a elementor-widget elementor-widget-heading\" data-id=\"da7db4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publica\u00e7\u00e3o:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db209e elementor-widget elementor-widget-heading\" data-id=\"1db209e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01\/04\/2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08681f2 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"08681f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694dfad elementor-widget elementor-widget-heading\" data-id=\"694dfad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipo:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f6817 elementor-widget elementor-widget-heading\" data-id=\"14f6817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Automation<\/span> | <span>CRM<\/span> | <span>Email Marketing<\/span> | <span>Global Marketing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e5d9f6 e-con-full e-flex rt-parallax-bg-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0e5d9f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80c02f5 elementor-align-center elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"80c02f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-push\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjEyNjM2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">START A PROJECT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":14000,"template":"elementor_header_footer","categorias-de-casos":[87,112,85,111],"class_list":["post-13783","casos-de-estudo","type-casos-de-estudo","status-publish","has-post-thumbnail","hentry","categorias-de-casos-automacoes","categorias-de-casos-crm","categorias-de-casos-email-marketing","categorias-de-casos-global-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing - Global - PapelUP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/papelup.pt\/en\/casos-de-estudo\/email_marketing_global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing - Global\" \/>\n<meta property=\"og:description\" content=\"Cliente A\u00a0QS Quacquarelli Symonds\u00a0\u00e9 uma empresa global especializada no setor do ensino universit\u00e1rio, maiormente reconhecida pelos rankings internacionais de unviersidades, servi\u00e7os de\u00a0analytics\u00a0e\u00a0insights, apoio estrat\u00e9gico a universidades, e organiza\u00e7\u00e3o de eventos e confer\u00eancias para l\u00edderes, universidades, governos, empregadores e estudantes. A empresa atua \u00e0 escala internacional e combina dados, conhecimento setorial e solu\u00e7\u00f5es orientadas para\u00a0performance\u00a0e decis\u00e3o. Contexto A PapelUP foi contratada em regime de outsourcing para desempenhar fun\u00e7\u00f5es de Gest\u00e3o de Email Marketing, repons\u00e1vel por toda a base de contactos B2C a nivel global. Entre as principais responsabilidades destaca-se o planeamento, gest\u00e3o e otimiza\u00e7\u00e3o de campanhas de email promocionais; cria\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o de automa\u00e7\u00f5es; gest\u00e3o e otimiza\u00e7\u00e3o do CRM; cria\u00e7\u00e3o e gest\u00e3o de formul\u00e1rios, cria\u00e7\u00e3o e gest\u00e3o de dashboards e relat\u00f3rios de desempenho; implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o do bot de intelig\u00eancia artificial; implementa\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o do sistema de tickets; entre outras fun\u00e7\u00f5es relacionadas. Desafio A gest\u00e3o de email marketing numa opera\u00e7\u00e3o internacional exigia uma abordagem capaz de equilibrar escala, relev\u00e2ncia local e efici\u00eancia. Era necess\u00e1rio coordenar campanhas para diferentes produtos e mercados, adaptar mensagens a p\u00fablicos distintos, acompanhar o desempenho de forma cont\u00ednua e otimizar os resultados sem comprometer a consist\u00eancia da comunica\u00e7\u00e3o nem a qualidade da execu\u00e7\u00e3o. Al\u00e9m disso, as diferen\u00e7as comportamentais, culturais e lingu\u00edsticas entre mercados tornavam o trabalho mais exigente, obrigando a uma gest\u00e3o cuidada de conte\u00fados, segmenta\u00e7\u00e3o, timing e desempenho, de forma a garantir maior relev\u00e2ncia e efic\u00e1cia em cada contexto. Solu\u00e7\u00e3o A PapelUP assumiu a gest\u00e3o das iniciativas de email marketing e gest\u00e3o de CRM para os contactos B2C a nivel global, assegurando o planeamento, coordena\u00e7\u00e3o e otimiza\u00e7\u00e3o cont\u00ednua das campanhas de comunica\u00e7\u00e3o. O trabalho incluiu: planeamento e calendariza\u00e7\u00e3o de campanhas de email para diferentes mercados da regi\u00e3o; cria\u00e7\u00e3o, revis\u00e3o e adapta\u00e7\u00e3o de conte\u00fados de email de acordo com o contexto de cada campanha; segmenta\u00e7\u00e3o de audi\u00eancias e gest\u00e3o de bases de dados; coordena\u00e7\u00e3o do envio de campanhas promocionais, informativas e transacionais; acompanhamento e otimiza\u00e7\u00e3o cont\u00ednua de m\u00e9tricas de desempenho; an\u00e1lise de resultados e produ\u00e7\u00e3o de relat\u00f3rios de desempenho; identifica\u00e7\u00e3o de oportunidades de melhoria com base em dados e comportamento das audi\u00eancias; Esta abordagem permitiu refor\u00e7ar a articula\u00e7\u00e3o entre estrat\u00e9gia, execu\u00e7\u00e3o e an\u00e1lise, melhorar a efic\u00e1cia das campanhas e apoiar decis\u00f5es mais informadas ao longo do tempo. Resultados O trabalho desenvolvido contribuiu para melhorias relevantes em v\u00e1rios indicadores de performance, incluindo: +28% na taxa de abertura de email em 2023 e +17% em 2024; +13% e +9% no desempenho de CTR e convers\u00f5es; melhoria cont\u00ednua da performance de campanhas em diferentes mercados; apoio \u00e0 promo\u00e7\u00e3o de eventos com volumes de registo expressivos e taxas de participa\u00e7\u00e3o consistentes; Impacto Este projeto demonstra a capacidade da PapelUP para integrar equipas internacionais em regime de outsourcing, assumir responsabilidades de gest\u00e3o especializada em email marketing e contribuir para opera\u00e7\u00f5es mais eficazes, coordenadas e orientadas para resultados, desenvolvendo assim experi\u00eancia em marketing global. Data da parceria De junho 2023 a julho de 2025 Keywords:outsourcing de email marketing, email marketing global, gest\u00e3o de email marketing, CRM marketing, gest\u00e3o de CRM, automa\u00e7\u00e3o de marketing, campanhas de email, email marketing B2C, segmenta\u00e7\u00e3o de audi\u00eancias, otimiza\u00e7\u00e3o de campanhas, marketing internacional, marketing global, customer journey, performance em email marketing, dashboards de marketing, email automation, gest\u00e3o de base de dados. Sobre o Projeto Publica\u00e7\u00e3o: Tipo: INICIAR UM PROJETO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/papelup.pt\/en\/casos-de-estudo\/email_marketing_global\/\" \/>\n<meta property=\"og:site_name\" content=\"PapelUP\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T12:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/\",\"url\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/\",\"name\":\"Email Marketing - Global - PapelUP\",\"isPartOf\":{\"@id\":\"https:\/\/papelup.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students.jpg\",\"datePublished\":\"2026-04-01T19:05:11+00:00\",\"dateModified\":\"2026-04-03T12:44:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/#primaryimage\",\"url\":\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students.jpg\",\"contentUrl\":\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/international-students.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"QS international students\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/papelup.pt\/casos-de-estudo\/email_marketing_global\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/papelup.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de Estudo\",\"item\":\"https:\/\/papelup.pt\/casos-de-estudo\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Email Marketing &#8211; Global\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/papelup.pt\/#website\",\"url\":\"https:\/\/papelup.pt\/\",\"name\":\"PapelUP\",\"description\":\"Consultoria e Outsourcing de Marketing\",\"publisher\":{\"@id\":\"https:\/\/papelup.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/papelup.pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/papelup.pt\/#organization\",\"name\":\"PapelUP\",\"url\":\"https:\/\/papelup.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/papelup.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/PAPEL-UP-NOVO.svg\",\"contentUrl\":\"https:\/\/papelup.pt\/wp-content\/uploads\/2026\/03\/PAPEL-UP-NOVO.svg\",\"width\":75,\"height\":16,\"caption\":\"PapelUP\"},\"image\":{\"@id\":\"https:\/\/papelup.pt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email Marketing - Global - PapelUP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/papelup.pt\/en\/casos-de-estudo\/email_marketing_global\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing - Global","og_description":"Cliente A\u00a0QS Quacquarelli Symonds\u00a0\u00e9 uma empresa global especializada no setor do ensino universit\u00e1rio, maiormente reconhecida pelos rankings internacionais de unviersidades, servi\u00e7os de\u00a0analytics\u00a0e\u00a0insights, apoio estrat\u00e9gico a universidades, e organiza\u00e7\u00e3o de eventos e confer\u00eancias para l\u00edderes, universidades, governos, empregadores e estudantes. A empresa atua \u00e0 escala internacional e combina dados, conhecimento setorial e solu\u00e7\u00f5es orientadas para\u00a0performance\u00a0e decis\u00e3o. Contexto A PapelUP foi contratada em regime de outsourcing para desempenhar fun\u00e7\u00f5es de Gest\u00e3o de Email Marketing, repons\u00e1vel por toda a base de contactos B2C a nivel global. Entre as principais responsabilidades destaca-se o planeamento, gest\u00e3o e otimiza\u00e7\u00e3o de campanhas de email promocionais; cria\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o de automa\u00e7\u00f5es; gest\u00e3o e otimiza\u00e7\u00e3o do CRM; cria\u00e7\u00e3o e gest\u00e3o de formul\u00e1rios, cria\u00e7\u00e3o e gest\u00e3o de dashboards e relat\u00f3rios de desempenho; implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o do bot de intelig\u00eancia artificial; implementa\u00e7\u00e3o, gest\u00e3o e otimiza\u00e7\u00e3o do sistema de tickets; entre outras fun\u00e7\u00f5es relacionadas. Desafio A gest\u00e3o de email marketing numa opera\u00e7\u00e3o internacional exigia uma abordagem capaz de equilibrar escala, relev\u00e2ncia local e efici\u00eancia. Era necess\u00e1rio coordenar campanhas para diferentes produtos e mercados, adaptar mensagens a p\u00fablicos distintos, acompanhar o desempenho de forma cont\u00ednua e otimizar os resultados sem comprometer a consist\u00eancia da comunica\u00e7\u00e3o nem a qualidade da execu\u00e7\u00e3o. Al\u00e9m disso, as diferen\u00e7as comportamentais, culturais e lingu\u00edsticas entre mercados tornavam o trabalho mais exigente, obrigando a uma gest\u00e3o cuidada de conte\u00fados, segmenta\u00e7\u00e3o, timing e desempenho, de forma a garantir maior relev\u00e2ncia e efic\u00e1cia em cada contexto. Solu\u00e7\u00e3o A PapelUP assumiu a gest\u00e3o das iniciativas de email marketing e gest\u00e3o de CRM para os contactos B2C a nivel global, assegurando o planeamento, coordena\u00e7\u00e3o e otimiza\u00e7\u00e3o cont\u00ednua das campanhas de comunica\u00e7\u00e3o. O trabalho incluiu: planeamento e calendariza\u00e7\u00e3o de campanhas de email para diferentes mercados da regi\u00e3o; cria\u00e7\u00e3o, revis\u00e3o e adapta\u00e7\u00e3o de conte\u00fados de email de acordo com o contexto de cada campanha; segmenta\u00e7\u00e3o de audi\u00eancias e gest\u00e3o de bases de dados; coordena\u00e7\u00e3o do envio de campanhas promocionais, informativas e transacionais; acompanhamento e otimiza\u00e7\u00e3o cont\u00ednua de m\u00e9tricas de desempenho; an\u00e1lise de resultados e produ\u00e7\u00e3o de relat\u00f3rios de desempenho; identifica\u00e7\u00e3o de oportunidades de melhoria com base em dados e comportamento das audi\u00eancias; Esta abordagem permitiu refor\u00e7ar a articula\u00e7\u00e3o entre estrat\u00e9gia, execu\u00e7\u00e3o e an\u00e1lise, melhorar a efic\u00e1cia das campanhas e apoiar decis\u00f5es mais informadas ao longo do tempo. Resultados O trabalho desenvolvido contribuiu para melhorias relevantes em v\u00e1rios indicadores de performance, incluindo: +28% na taxa de abertura de email em 2023 e +17% em 2024; +13% e +9% no desempenho de CTR e convers\u00f5es; melhoria cont\u00ednua da performance de campanhas em diferentes mercados; apoio \u00e0 promo\u00e7\u00e3o de eventos com volumes de registo expressivos e taxas de participa\u00e7\u00e3o consistentes; Impacto Este projeto demonstra a capacidade da PapelUP para integrar equipas internacionais em regime de outsourcing, assumir responsabilidades de gest\u00e3o especializada em email marketing e contribuir para opera\u00e7\u00f5es mais eficazes, coordenadas e orientadas para resultados, desenvolvendo assim experi\u00eancia em marketing global. Data da parceria De junho 2023 a julho de 2025 Keywords:outsourcing de email marketing, email marketing global, gest\u00e3o de email marketing, CRM marketing, gest\u00e3o de CRM, automa\u00e7\u00e3o de marketing, campanhas de email, email marketing B2C, segmenta\u00e7\u00e3o de audi\u00eancias, otimiza\u00e7\u00e3o de campanhas, marketing internacional, marketing global, customer journey, performance em email marketing, dashboards de marketing, email automation, gest\u00e3o de base de dados. 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